Late 2020, Government signed off a total of $50m for a new Regional Events Fund to be administered by nine International Marketing Alliances (IMA’s) which represent clusters of Regional Tourism Organisations.
Tourism Waitaki is placed within the Pure Southern Land IMA, this includes Tourism Waitaki, Enterprise Dunedin, Clutha Development, and Southland Regional Development Agency.
The pot of funds allocated to the Pure Southern Lands IMA, totals $1.5million. Tourism Waitaki have secured $183,000 of these funds. The fund will be spread over the next two years. Focus will be given to regional events that meet the MBIE (Ministry of Business, Innovation and Employment) funding criteria, attract out-of-town visitation and drive visitor spend.
The Waitaki Events Advisory Board consists of Jan Kennedy (Chair), Elly Toft, Malcolm McLauchlan, Tammy Jackman, Megan Crawford, and Tourism Waitaki’s General Manager Philippa Agnew.